Business coaching

Our business coaching support aims to strengthen your organisational skills to support your commercial growth while staying focused on your entrepreneurial vision.

Our approach begins with an in-depth diagnosis of your business and your entrepreneurial profile. Whether you're just starting up or at a turning point, we'll give you the support you need to move forward.

In response to your specific needs and stage of development, we design a tailor-made programme combining coaching and specialised training. Our approach is based on concrete and accessible tools to stimulate creative and innovative development in your business.

Our toolbox includes

• The Business Model Canvas (BMC) to structure your business model

• The Autonomous Short Diagnostic (ASD) to define your strategy

• The QQOQCPC method for in-depth analysis and idea generation

• Drawing up detailed financial plans

• Identifying suitable sources of finance (national, regional and African subsidies, public and private investment, business angels, crowdfunding).

We also offer targeted training on:

• Preparing for international trade fairs

Maximize your presence and ROI at international trade fairs with our strategic preparation training. Learn how to:

• Select the right trade fairs for your industry and goals.

• Develop a compelling exhibition strategy to attract potential clients.

• Design an engaging and effective booth setup.

• Train your team for impactful networking and sales pitches.

• Follow up efficiently with leads to convert prospects into clients.

• Managing inter-company partnerships

Effective collaboration with international partners is key to global success. This training covers:

• Identifying and evaluating potential partners for joint ventures or alliances.

• Structuring contracts and agreements for long-term success.

• Managing expectations, communication, and roles in partnerships.

• Resolving conflicts and ensuring mutual benefits.

• Managing cultural differences in international trade

Cultural awareness is crucial for building trust and closing deals. This module focuses on:

• Understanding key cultural business norms in different regions.

• Adapting negotiation and communication styles to international partners.

• Overcoming language and etiquette barriers.

• Handling business meetings, contracts, and negotiations with cultural sensitivity.

• Conducting cost-effective and relevant market research

Data-driven decisions drive international growth. This training helps you:

• Identify key market research methods tailored to your industry.

• Use cost-effective tools for competitive analysis and consumer insights.

• Interpret data to identify new opportunities and avoid costly mistakes.

• Develop actionable strategies based on market trends.

• Drawing up effective marketing plans

A well-structured marketing plan is vital for international expansion. This session covers:

• Developing a step-by-step export marketing strategy.

• Crafting localized messaging and branding for diverse markets.

• Choosing the best marketing channels for international outreach.

• Budgeting and measuring marketing performance.

• Conducting export audits

Assess and optimize your export strategies with a structured audit process:

• Reviewing compliance with international trade regulations.

• Evaluating logistics, pricing, and distribution efficiency.

• Identifying gaps in market entry strategies.

• Enhancing supply chain resilience and risk management.

• Determining export prices

Pricing can make or break your international success. This training includes:

• Setting competitive export prices while maintaining profitability.

• Understanding currency fluctuations and international payment terms.

• Calculating landed costs, tariffs, and taxes.

• Implementing dynamic pricing strategies based on market conditions.