Business development

Our expertise: identifying and realising your development opportunities

Stratex Consulting supports SME managers in their international growth strategy. Our approach goes beyond simple advice: we are committed to working alongside you to turn your plans into reality and transform your ambitions into commercial successes.

As specialists in the agri-food, health and cosmetics sectors, we offer comprehensive support covering all aspects of your international development:

• Business development and prospecting

• Search for and evaluation of partners and acquisition targets

• Strategic positioning

Adapting to emerging markets and new technologies

Management of financial, administrative and logistical aspects

Our international partnership, established through our network of experts, spans four continents through our offices in :

Europe: Spain, Switzerland, Sweden

Asia: China

North America: United States of America

Africa: Ivory Coast, Cameroon, Kenya, Tanzania, Ethiopia, Burundi, Morocco, Mali, Niger, Burkina Faso, Togo, Madagascar, Gambia, Guinea, Senegal, Central African Republic, Congo DRC, Benin, Nigeria, Uganda.

This international partnership, combined with our sector expertise and our recognition by the Agence Pour la Promotion de l'Expertise Nationale (Burkina Faso), means we can offer tailor-made support to maximise your chances of international success.

Drawing on our experience and our network, we structure your internationalisation process to ensure sustainable growth in global markets.

If your business is stagnating, we can help you redefine your strategic vision and identify new opportunities for growth.

International marketing strategy

Our methodical approach guides you step by step in your international development. Together, we'll draw up a structured marketing plan to optimise your chances of export success.

Partnership development

We work with you to identify and build strategic alliances that create value, whether commercial, technological or industrial, at national, regional or international level.

Strategic diagnosis

Our in-depth audit combines financial analysis and a SWOT matrix to assess your export potential. This diagnosis reveals your competitive strengths and your ability to develop internationally.

Market intelligence

Our market research, whether global or targeted, anticipates how receptive your offering will be in the foreign markets you are targeting.

Export marketing methodology

Our exclusive 13Ps approach covers all the key dimensions: product, price, place, promotion, people, payment, planning, paperwork, practices, partnership, policy, positioning, protection.

Operational support

We provide practical support at every stage: price calculation, sales prospecting, structuring your distribution network and intercultural negotiations.

Intercultural adaptation

Our expertise in the specific characteristics of local cultures helps you to integrate your offer and your company as effectively as possible into your target markets.

Financial engineering

We can guide you towards the financing solutions best suited to your export projects, in particular via financing agencies and other partner organisations.

International networking

Our extensive network facilitates business synergies, particularly in Côte d'Ivoire, Nigeria, the United States and China, as well as in the economic ecosystem of the African Continental Free Trade Zone (AfCFTA) and internationally.

Personalised coaching

As a certified expert in foreign trade, we can offer you tailor-made support, covering everything from representation at events to building strategic partnerships.